The amount of people on Facebook is staggering. Although there will always be many people who do not use or rarely check their accounts and many others who choose not to like pages, these numbers don’t matter as much if businesses can reach out to those active users effectively! This social media giant has more than 1 billion monthly active users, and if you’re a business owner, there are countless benefits to using the site for your digital marketing strategy.
Here’s what you need to know about getting more customers through Facebook:
Facebook Ads
Create ads for your products or services and target them to the most relevant people based on age, location, interests, etc. This way, you don’t waste time and money marketing your brand to the entire population.
Link To Website
Make sure that any posts made by the business (i.e., discounts/coupons) make it easy for users to click and go straight to your website. Linking to your website is important because the social platform only offers a small amount of space, and any additional, unnecessary information will distract people from taking an action.
Post Frequently
Make sure that your business is posting content on Facebook frequently! Not every post has to be an ad promoting your product or service. If you want to get more customers on Facebook, show them who you are as a person/a brand by sharing interesting articles or photos related to your industry so they can see how much value there is in being one of your followers! It’s also good practice to encourage engagement with users by asking questions occasionally.
Visually Appealing Graphics
Make sure that any post your business makes is easily shareable with other users because this will improve the probability of people seeing it and clicking on it! The more clicks, the better chance there is to get new customers for your company, so make yourself stand out by creating images or videos they’d want to show their friends/family members!
Engage With Your Audience
The most important part of getting more customers on Facebook is by interacting with your consumers! Whether it’s responding to their comments or questions about what you’re selling or just starting conversations, this is the best way to make sure your business stands out in their mind when they need what you offer!
Depending on your audience, you may also want to be active on other social media platforms like Twitter or Instagram. Need help managing your business’s presence on social media? Speak to a social media expert at Bluedot Marketing today.
