With Google Analytics offering better visibility into traffic from AI platforms, businesses have another way to understand how people discover their websites.
The June 2026 spam update reinforces Google’s focus on site reputation abuse, a practice that can put websites at risk of losing visibility in search results.
You’ve put in the work. Your pages rank on Google. Maybe you’re even sitting on page one for some of your target keywords. But when you check your traffic numbers, something doesn’t add up; clicks and impressions are lower than they should be, even though