Almost 67% of Canada’s population is present on at least one social media platform. At Bluedot Marketing, we see this as an opportunity to identify new approaches to help our clients establish a foundation for their marketing activities on social media.
Our solutions are formulated based on your vision, objectives, and insights. We follow a 3 step process for success.
We understand your goals, challenges, and needs, and then work towards a strategy that can build a good reputation and provide a high return on investment.
Using compelling content and focused targeting, we formulate time-oriented campaigns that captivate the audience, highlight your message, increase engagement, and drive conversion.
We consistently monitor and analyze campaigns to ensure it meets the expected results. We regularly discuss the performance and possible tweaks to the campaigns to ensure you are satisfied.
We help businesses set up social media accounts depending on their requirements. We believe being present on social media helps manage and grow the businesses’ message and online presence. We ensure that these accounts are in accordance with SEO best practices so that our clients are easily discoverable.
We help craft a clear and well-executed brand strategy as it influences all touch points of a business and is directly connected to consumer needs, emotions, and competitive environments. Along with our clients, we determine short & long-term goals and create the most optimal roadmap to maximize the reach and engagement.
We help create a visual language for businesses in sync with their brand guidelines. If a business does not have brand guidelines, we help create them for different media. We make it a point to make minor tweaks and refreshes as we progress in order to break the monotony. Our graphical extension also includes support for offline marketing activities such as brochures, newsletters, posters, and document templates.
We manage all aspects of your accounts, from planning and creating to publishing. Your posts get published based on when your audience is most likely to see them. We ensure that the content we publish is of interest to the audience and targeted to inform and educate them.
We provide monthly and quarterly reports with insights and analysis. We break-down the numbers and provide suggestions on improving the performance. We encourage the implementation of campaigns to explore new avenues and test the audience’s preference and consumption patterns.