If you manage a website and noticed impressions dip sometime between September 23 and 28, you are not imagining it. We saw the same pattern across several client sites we manage, and the timing lines up with a confirmed Google update, not a coincidence. The
With Google Analytics offering better visibility into traffic from AI platforms, businesses have another way to understand how people discover their websites.
The June 2026 spam update reinforces Google’s focus on site reputation abuse, a practice that can put websites at risk of losing visibility in search results.