As a business owner, we understand that you are constantly looking for ways for your brand to appeal to potential customers. We also know that you have probably considered using social media (cause who hasn’t?). But managing daily marketing activities can leave you feeling stretched thin. However, there is an upside – leveraging the influence of social media for your brand is not tedious, and if done properly could help you reap huge benefits!
Here are some easy steps to help you get started.
1. Research
Start by figuring out the WHO and then move on to the WHERE. By this, we mean narrow down the audience you want to target, and then identify the social media channels they are most likely to be present on.
2: Define Objectives
The next step is mapping out your long-term as well as short-term business objectives. Remember, they have to be SMART (specific, measurable, achievable, relevant, and time-based).
An example of a long-term business objective is increasing sales by 20% in the next 1 year; A short-term business objective is receiving 100 calls/emails in the next month.
3: Identify a Tone
Once you have got your objectives figured out, the next step is to figure out your tone online – a perfect representation of your business offline. You may want to have a formal or informal tone based on the type of information you want to publish – expert opinion or general information.
4: Work On Content
You have to give your customers a reason to follow you. You will, in most cases, want to use social media to promote your business, but you also have to provide value. In addition to your brand content, you can share tips on various best practices, explain concepts, and let your audience know how you can make their lives better – give them a reason to follow you. Publish regularly as it will make your audience interact with you by liking, sharing, commenting, and subscribing to your content. Every engagement increases your reach on social media and enhances not only your discoverability but repeat interactions.
5: Analyze Metrics
Lastly, make sure you keep track of the metrics to see what’s working and what needs to be changed. You can then adjust your goals and content based on the numbers. You can also plan new campaigns based on analytics and make better decisions in the future.
Always make sure you stay true to your brand! Be you. Do you. Social media is fun. Enjoy it!
If you need help with social media to build your brand, reach out to your friendly neighborhood marketing team.
