Cookies are generally of four types, session cookies, persistent cookies, first-party cookies, and third-party cookies.
- Session cookies remain active until the time a user navigates through the website.
- Persistent cookies are generally permanent and remain active even when the website session is over. Persistent cookies store information such as login information, language preferences or location.
- Third-party cookies are set by a third-party server, such as an AdTech vendor, or via code loaded on the publisher’s website. Their primary function is to display ads based on a user’s online activity and preferences.
PIPEDA is not as stringent with respect to obtaining consent as the GDPR in Europe but more stringent than CCPA. In Europe, websites must obtain explicit consent for every non-essential cookie. CCPA does not require cookie consent. PIPEDA is generally less stringent and requires explicit cookie consent for marketing and advertising cookies, and businesses can rely on implied consent in other cases.
Users may be able to revoke their consent despite having provided consent once by simply disabling a given website’s cookie or deleting all cookies from the domain.
Cookies may seem intrusive, given that they store and track user data. However, they make a user’s everyday life a little bit easier, such as remembering login information for frequently used websites, displaying news articles from a user’s current location, and even remembering shopping wish lists which in turn helps improve user experience!