5 Common SEO Mistakes Every Business Should Avoid

SEO methods are constantly evolving due to search engines' developments and consumer behaviour changes.
Woman Searching On A Website

If the demand for SEO is growing continuously, you can rest assured that opportunities in SEO are too! SEO methods are constantly evolving due to search engines’ developments and consumer behaviour changes. If you have a business that requires SEO attention, Bluedot Marketing can help. Here are some free tips on how you can optimize your website.


Five common SEO mistakes to avoid


Ignoring site speed

If your website takes too long to load, users will get frustrated and most likely navigate away. However, that is not the only reason why your business’s website must load quickly. Google has added ‘Page Speed’ to a list of factors that are considered when deciding SEO rankings. Optimize your images, page redirects, page elements and trim down on unnecessary code to improve your overall SEO ranking. 


Leaving out Call-To-Action buttons

Whether ‘Add To Cart’ or ‘Download’, CTA buttons have a very specific goal – to get your web visitor clicking and converting into customers. Ensure your CTA buttons do not blend into the rest of your design elements. You also want to make sure that every page has only one Call-To-Action button.


Not being mobile-friendly

With ‘mobile-first indexing’, Google looks at the mobile version of your site to decide how high/low you should rank. The best advice we can give you is to take Google’s mobile-friendly test


Focusing only on written content

The written word is not enough to rank high on Google anymore. Did you know that video content takes less time to rank on Google than text-based content does? From infographics to podcasts, webinars and more, ensure you leverage various content formats to rank high in Google’s rankings. 


Overlooking Page Titles & Meta Descriptions

Search engines use descriptive titles and metadata to rank your site and overall performance. Most website and content management systems can change this by default. As an SEO Company, we implore you not to overlook these tags and descriptions while building your business and website.


Get in touch for more helpful tips to improve your SEO and to ensure that your website is ranking well on search engines.

Need help with SEO? Contact Bluedot Marketing today ! We’re a digital marketing company offering SEO services in Victoria, Vancouver, Richmond, Vaughan and surrounding cities.