QR Codes or Quick Response Codes are the perfect way to make it easy for your audience to interact with your content and increase engagement. You may think QR codes are a novelty because they are now seen everywhere in our daily lives, but this technology appeared years ago. They were invented in 1994 to track vehicle manufacturing processes. However, they started to become popular only in 2011. After the COVID-19 pandemic, we can genuinely appreciate the boom of this technology as we see them everywhere: on restaurant menus, billboards, business cards, plane tickets, etc.
You undoubtedly know what a QR Code is and would have scanned a hundred of them in the last couple of years, but did you know all the benefits they can bring to your business? Here are a few benefits of using QR Codes in your marketing campaigns.
Trackable
QR codes make it possible to track interactions between your audience and print materials, billboards, and even commercials or streaming ads. You can now compute the actual number of people that saw and interacted with your ad rather than using estimates and projections. It’s a great way to track the engagement of some advertisements you would usually not be able to track. This feature is a huge deal and a great way to bridge the gap between digital and traditional marketing.
Easy to use
QR Codes are a simple way to increase engagement. Nowadays, all mobile devices can scan QR Codes with their inbuilt camera; and users with older mobile devices can download an app to scan it. All you have to do is open your phone camera and point it at the QR code. The user will be redirected to the desired landing page with one click.
Editable
You can change the code’s content with an editable QR Code without making a new one. The edit feature will save you a lot of time & money as you can reuse the same QR code for different campaigns. There are QR Codes that you cannot edit, so make sure you are using an editable QR code for dynamic campaigns.
Versatile
A QR code has endless uses and can be used in almost every business, online or offline. You can use them to direct the user to a landing page on your website, leave a review, send an email, download an app, open the menu, make a payment, or even share the address of the physical location of your company.
Stay tuned to learn more about other digital areas where you can improve your marketing campaigns. If you have questions, contact the digital marketing experts at Bluedot Marketing.
