If you believe that Instagram is all about food, selfies, and pets, we are here today to tell you that you cannot be more wrong. The fact is that the Gram has evolved over the past couple of years, and there is no denying that it has become THE APP for marketing opportunities. It is estimated that more than 80% of Instagram users have made a purchase based on a discovery on Instagram.
If you’re wondering how to make Instagram work for your business? Here are five Instagram hacks that will help.
Give your bio the attention it deserves
Do not limit your creativity to emojis with your Instagram bios. What if we told you that you could also change your font? From cursive fonts to gothic ones and even upside-down ones, you can choose from an array of fonts that will help uplift your bio almost instantly. It is, after all, the first thing people read when they land on your page. You can do this via third-party apps like LingoJam that allow you to copy the typefaces you prefer.
Post at optimal times
Prep your content so that you post at optimal times your target audience is likely to consume content. Via a host of social media scheduling tools now available, you can schedule your Instagram posts for a day and time that you see fit or even get recommendations from the tool itself. While you can continue posting to your IG Stories on the fly, do not ignore the fact that you can plan how your posts go up well in advance!
Optimize to show up in Explore
The Explore section on Instagram is what your audience uses to browse. This section of the app sorts the community based on preferences such as #fitness, #fashion, #food, etc. It is where your business needs to show up! Achieve this by using hashtags with keywords that are relevant to the people browsing.
Make your posts shoppable
If you can tag people and places, it’s no wonder that you can even tag products now on Instagram! By tagging your products, you direct your audience to help them instantly buy your products right from the Gram!
Re-arrange your Stories Highlight to show off what is new
Your Highlights are your brand’s portfolio. After categorizing the way you want them, you can even reorder how they appear. Since a user can see only the top 4/5 highlights without scrolling, choose the most important ones, then hold and drag!
Stay tuned for more tips to make social media work for your business!
Find out if social media marketing is right for your business by speaking to an expert at Bluedot Marketing today.
