Is your retail business on Shopify? It is not enough that you have built your site and are open for business. Search Engine Optimization (SEO) plays a huge part in attaining good search visibility for your Shopify e-commerce store to reach potential customers and ensure that they choose your business and not your competitor’s.
Here are some Shopify SEO tips to help your e-commerce store rank better.
Identify Your Keywords
Keywords are simply those words that your customer will use to search for your product/business. Take the time to thoroughly research your keywords and don’t forget to consider different variations of the same word. If you have included these keywords in the content of your Shopify site, you have a higher chance of showing up in the search result when your audience searches for these words. Keyword research is the foundation of SEO success, so make sure that the ones you choose are specific enough to bring in the results.
Optimize for Keywords
Once you have your researched list of keywords, you need to ensure that your site is optimized for search engines. To do this, you will need to make sure that these keywords are used across your title tags, meta descriptions, heading tags, etc. Make sure that all your tags are written and avoid duplicates to make your site as SEO-friendly as possible. To get you started, here are a few places you can start including your keywords:
- Page titles
- Meta descriptions
- Page headings
- Page content
- Alt text for images and videos
Create a Site Hierarchy
The idea is to make the journey for the customer smooth and easy to understand on your site. You will be able to achieve this with structure. A site hierarchy will also make it easier for search engines to crawl your website and determine which among the many pages of your site are the more important ones. With categories and sub-categories, you can indicate the most relevant pages for search engines and customers alike.
Set up Google Search Console
By submitting a sitemap to search engines like Google, you make it easier for them to understand your website. A sitemap essentially helps search engines with the organization of your website. All Shopify stores automatically generate sitemaps, and you can submit your sitemap to Google via Search Console.
Optimize Product Pages
Each of your products can rank for keywords and, therefore, should include unique descriptions. This is great for buy-ready shoppers searching for a particular product you have. Also, customer reviews provide trusted and fresh content that search engines love!
Blogging helps generate backlinks. Simply put, the more links to your website, the better your business results on Shopify will be. Blogging on Shopify will help you better your ranking and increase the chances of your business showing up in search engine results.
Create a Link-Building Strategy
Links are one of the most important trust signals for search engines. With links, search engines can better determine your domain’s significance, thereby helping your Shopify site rank better. Focus on building links for your website by collaborating with content creators, publishers, etc. who you can provide and share value with.
We hope this guide helps your Shopify site rank better in search results. If you still need help with Shopify SEO for your website or even with web design/development for another e-commerce website you are building, Bluedot Marketing is here to help!