LinkedIn can work wonders for your business. Does this come as news to you? Well then, we’ve got more! From making connections to establishing partnerships & generating leads, you can do many things with LinkedIn. Thus, making it an invaluable addition to your digital marketing strategy.
Wondering how to improve your marketing efforts on LinkedIn? Here are five tried & tested tips to help you build a complete LinkedIn marketing strategy for your business.
Use Branded Hashtags
You cannot underestimate the power of hashtags anymore. Hashtags help users find content on a particular topic. When hashtags are added to your posts, they stand a higher chance of being discovered by LinkedIn members who follow or search for the hashtag you’ve used. Start creating branded hashtags specific to your business to help your audience find you faster.
Humanize Your Business
Today’s audience is not satisfied with knowing what you have to sell. They want to know who you are. Humanizing your brand and business by showcasing the people who work behind it gives your audience an insider’s look. This will result in your audience feeling a lot more secure about purchasing your product or consuming your content, fully knowing who is providing it.
Share Professional Tips
From short “BTS videos” to “We’re going LIVE,” grab your audience’s attention by sharing industry-specific tips that they might benefit from too. Not only will this position you as a leader in your field, but you will also be able to garner an otherwise untouched audience who is looking for insider specifics too!
Host an AMA
Your priority should be to boost trust. An AMA (Ask Me Anything) will help do just that! With AMA sessions, you will directly communicate with your audience and make room for two-way communication. Set up your AMA well in advance and share with your audience the exact date and time too. This will give them enough time to prepare some questions.
Promote Industry-Specific Content
Be part of conversations that are happening on LinkedIn in and around your industry. These interactions will not only help you stay updated but will also help you showcase your brand’s visibility in relevant discussions. Partake in these conversations and share relevant content to show your audience that you are paying attention. And now, they need to be paying attention to you!
Want to improve your marketing efforts on LinkedIn? Speak to a social media expert at Bluedot Marketing to understand how we can help you.